After a few years of waiting SAA finally took delivery of the first three of five Airbus A330-300 aircraft. We created communication for the launch of the aircraft, targeting both passengers and Trade.
The mini-campaign included print and press executions, online banners, Trade Brochures, radio adverts as well as an interactive Trade Activation. The A330-300 comes with extra features that are certain to make flying more of a pleasure for Business and Economy passengers. Our positioning of the new aircraft invited passengers to a new luxury of flying, while working to assert SAA’s position as a leading African airline.
