The annual Tourism Indaba is one of the most important events on the South African Airways calendar. In 2016, the requirement was a stand and a VIP engagement event. The challenge however, was not ordinary. Due to budgetary restrictions, SAA had to incorporate its sister airlines-SA Express, SA Airlink and Mango into the stand and event. We rose to the occasion with an elegant and noteworthy theme for both activations “The power of four”.

The theme allowed us to design and manage the construction of the exhibition stand, celebrating all 4 airlines equally. The VIP event was also designed around the theme, providing international and local guests with surprising touches that highlighted the power of a superior, connected network.

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