What does it mean to be African? This is the question we set to answer in our 2015 SAA Brand Film. We answered this and created a memorable and engaging film that showcased the ingenuity and entrepreneurial spirit of Africans throughout the continent. As the premier African airline, SAA is the carrier of dreams of all who seek to thrive around the continent and beyond.


Why do we fly? What a spectacular question to attempt to answer. It comes down to one fundamental response – to connect people to the possibility of a new experience that brings them growth. But the journey is peppered with many gems inspired by South African Airways passengers, staff, and partners. The story of why we fly was captured in a film told by a precocious and inspirational heroine who went around the world, discovering that the answer is not simple but is absolutely worth wondering about.

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