SAA VOYAGER CAMPAIGN

When South African Airways Voyager changed the value and redemption of their loyalty miles programme; shifting from passengers earning miles based on distance, to earning miles based on value we had to develop a campaign that communicated the changes to current members as well as increase uptake in new memberships. This strategic move meant Voyager became Africa’s first revenue-based airline loyalty programme.

To help communicate the change, encourage inactive members to re-engage and attract new members, we developed a TTL campaign that started a conversation around “value.”
Using radio, print, press, outdoor, In-Flight-Entertainment Channels, Digital Banners, Social Media and the Voyager Newsletters, we reframed what value means for Airline rewards programmes and affirmed that Voyager offered exceptional value.

Voyager Radio Advertisements

Please send an email to cub3d@cub3d.co.za if you’d like to view the complete case study.